STYLE.COM SEEKING TRENDSETTING NEW YORKERS TO BE THE NEXT BIG VOICE IN FASHION ON NEW DOCU-SERIES.

LOS ANGELES, CA (October 21, 2010) – Generate Productions, United Entertainment Group and Doron Ofir Casting in conjunction with Style.com officially confirm and announce the search for the next big voice in fashion.

North of Madison will offer the unprecedented opportunity to document your life and personal world as one of NY’s most creative voices, minds and points of view in fashion.

Working with the online destination for all things style in an authentic TV series, you will define to audiences what it really means to be “en vogue.”

“We’ve seen the fashion competition shows and the stylized reality soap operas… it’s time we see the reality of what it truly means to be current, edgy and on the fore-front of trendsetting style. What it takes to get there is one thing. What it takes to stay there is another” says Doron Ofir.

Those between the ages of 21 and 28 who express their love and hate for current trends via any legitimate outlet and are interested in applying to be apart of this series should email their Name, Phone, Photo and a Short Bio to: NorthOfMadisonCasting@gmail.com .

Interviews will be held with selected candidates the first week of November in New York City.