Lanvin for H&M has done a beautiful job showcasing their first mass-market line. I want the whole collection, if that were only possible. Dresses range from $149 to $249, women’s coats are $149 to $349 and women’s shoes are $99, which is a total steal. The ad campaign images were shot by photographer David Sims.

The fashion show stars Hannelore Knuts, Jane Schmitt, Tati Collitar and Natasha Poly.

I can only imagine how crazy the store will be once the doors open… Will you be camping out?